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Dear Readers,

It is not hard to predict that there

will be many Alexas, Google Homes

and similar ‘smart’ devices under the

Christmas trees this year. With the

advent of intelligent music systems,

the discussion around privacy and

data security has gained in intensity

and led to sometimes heated

debates between technological

innovators, politicians, brand owners

and consumers. In my opinion, the

question of how to deal with data

may be one of the decisive questions

of this century. Printed electronics is

a major enabler for the Internet of

Things, so our industry shares some

responsibility in making sure that all

the personal data and information

the new technologies can provide

stays well-protected.

The packaging business is another field with major innovations towards

‘smart’ and functional properties. Again, there are numerous benefits, but also

a few caveats. Yes, it will certainly be an improvement for healthcare providers

that they will soon be able to monitor patients’ adherence to medication

recommendations and frequency of intake thanks to intelligent packaging.

However, I can’t help but worry about ‘penalties’ being imposed by healthcare

providers to patients who fail to adhere to their individual therapies. The fully-

transparent patient may not be what we desire after all …

My recommendation is therefore to keep on innovating without

forgetting to have an open discussion with the public. The success of

new IoT and smart packaging solutions depends first and foremost on the

acceptance of the consumers. This is a lesson that needs to be learned even

by the masterminds in Silicon Valley.

Finally, I’d like to invite you to take a look ahead at 2018, where we

will celebrate 10 years of LOPEC together with our partners from the OE-A

and Messe München. You are welcome to contribute to the next issue

of OPE journal, which will be a special edition on the occasion of this

anniversary. Have a great start into the New Year and don’t forget to follow

us on Twitter and LinkedIn!

Best regards

Martin Hirschmann

No 21 | 2017

OPE journal No 21 / November 2017 / 7



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ISSN 2366-8040